Film is a high-impact medium. But that impact can be short-lived. It quickly decays. An audience is deeply affected by a film, temporarily. They empathise with the film's protagonists, temporarily. They engage with the issues, temporarily. The audience thinks something and feels something in the moment, but ultimately does nothing. What a waste.

We aim to do better. Yes, the film is important. But so is the filmmaking process. And so is the process by which the film is seen and experienced. Deep, long-lasting impact comes from events that spark conversation, build community, and inspire collective action. We don't just move people emotionally, we move them to take action.